Summer Marketing Ideas: Holidays and Observances

Holidays and ObservancesLast week we talked about drumming up business in summer and I encouraged you to think about what’s on the mind of your customers to create your summer marketing plan. Well, today’s post goes perfectly with that. Holidays and observances are a great way to tap into what’s happening in your customers’ lives. Some holidays are widely celebrated and some observances are a bit quirky and fun. Either way, they can all be great for blog post ideas, creating product promotions and more. The little known and quirky can be really fun and draw a lot of attention.

Here is a list of holidays and observances in summer, I’m sure if you do a search on the Internet you can find many-many more and even ones that would fit great with your business.



July Holidays

1st – Canada Day
4th – Independence Day (United States)

Hot Dog MonthObservances:

Hot Dog Month
Vehicle Theft Prevention Month
Social Wellness Month
Family Reunion Month
7th – Global Forgiveness Day
11th – World Population Day
11th – Cheer up the Lonely Day
15th – Ice Cream Day
3rd Monday – Get out of the Doghouse Day
2nd week – Freedom Appreciation Week

5-holidays-observances-cAugust Holidays

1st Monday – Provincial holiday in Canada, excluding Quebec


National Smile Month
1st Week – World Breastfeeding Week
1st Week – Simplify Your Life Week
3rd – Watermelon Day
6th – Fresh Breath Day
8th – Happiness Happens Day
9th – International Day of the World’s Indigenous People
12th – International Youth Day
13th – International Left Handers Day
25th – Kiss and Make up Day

September Holidays

1st Monday – Labor Day (United States, Canada)Labor Day.
11th – Patriot Day (United States)
Sunday after Labor Day – Grandparent’s Day (United States)
17th – Constitution Day (United States)


National Arthritis Month
Ovarian Cancer Month
Self-Improvement Month
National Courtesy Month
13th – Positive Thinking Day
19th – Talk Like a Pirate Day

Get creative…have fun with it. Think of how you can use these holidays for your social media updates, videos, blog posts, product promotions, email newsletters and more.

I’d love for you to stop by my Facebook page at: Kim’s Facebook page and tell me how you use holidays and special celebrations to promote your business.

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