Tips and Ideas to Repurpose and Reuse Your Content

Tips and Ideas to Repurpose and Reuse Your ContentHappy October.  I don’t know about you, but I’m not sure where this year has gone, but it sure is flying by. Today we are talking about one of my favorite topics, tips on how to repurpose and reuse your content that you already have.

Content is an investment. You spend a lot of time writing it. You probably also spend a lot of time planning and researching it. It therefore makes good business sense to make the most of your investment. When you repurpose and reuse your content, you maximize your return. Here are five tips and ideas to repurpose and reuse your awesome content.

#1 Build it up – Gather articles that fit together nicely and create a report or and eBook. You’ll want to add an introduction and a conclusion. You may also need to add some transitions and polish the content to fit a cohesive theme. To monetize the content, consider adding affiliate links where appropriate. You can also include the occasional product or service promotion for your own business.

#2 Break it down – If you have existing reports or eBooks, then they’re perfect to create articles and blog posts. You have many options here, too. You can simply pull apart segments to create articles. Add an introduction and conclusion paragraph and you’re ready to publish.

For example, if you have a “how to” report with ten steps and ten pages of content, you could create an article that’s a much abbreviated version of the report. List the ten steps with a one or two sentence explanation. You could also write a “three things you need to do to…” article. In fact, with ten steps you could write three of those articles.

#3 Republish old content with updates – Often evergreen content isn’t as evergreen as you hope. The world moves quickly and most industries are constantly growing and changing. Take a look at your “evergreen” articles and blog posts. How can you refresh them with updated content?

#4 Partition eBooks – This method is similar to breaking down reports to create articles and blog posts. You can break eBooks down into reports, articles or blog posts. In fact, you can get quite a lot of content from an eBook. Take a look at the eBooks you’ve purchased or written and brainstorm content ideas. Of course never-ever copy other people’s work, just use it to get your brain working.

#5 Group reports – If you’re looking to create a new information product, consider grouping them to create an eBbook. You’ll want to organize the reports in a logical manner. You’ll likely also need to add an introduction as well as a conclusion. Transitions will be necessary and you can add some nice graphics. Add checklists, worksheets and lists to add value to your eBooks and reports for extra value.

Repurposing your content is a smart business strategy. With each new piece of content you create, consider how you might be able to use it in the future. Content is essential for online business success. Make the most of your efforts and maximize your content and time to the fullest.

I’d love for you to stop by my Facebook page and tell me your favorite ways to reuse your content.  You can reach me here: Kim’s Facebook page.

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