In the world of business and personal productivity there’s one word that you’ll hear repeatedly – goals. Especially this time of year. Today we are going to talk about How to Find a Goal Setting Balance. We are also going to talk about the importance of setting goals because that’s your guideline for success. It’s your line in the sand. You can say, “When I achieve ____ I’ll be successful.” Goals are a necessary element of both short term and long term success.
However, it’s completely possible to have too many goals. You can have dozens of personal goals. You may want to drink more water, exercise more, meditate more, and get out with friends, save money and so on. These goals tend to naturally fall to the wayside and you find balance because you focus your attention on the goals that are priorities for you.
Business goals, on the other hand, have a tendency to stick around. If you sat down right now and made a list of all of your business goals, chances are you’d have a list of dozens of goals. For example, you may have daily productivity goals, monthly traffic and sales goals, and quarterly or annual growth goals. All of these goals can cause serious problems not only for your personal mindset and happiness but also for your business success.
When you have too many goals, you lose focus on the goals that matter. Instead of being able to put 100% effort into priority goals, each goal gets 10% of your attention. It shouldn’t’ be surprising then when you struggle to achieve your goals, right?
But you can’t let go of all of your goals and choose just one. A successful business is a series of strategic goals and action based on those goals. So how do you find balance?
1. Evaluate Progress and Results – Take a look at your goals and evaluate them based on which goals are actually working for you. There may be some goals that you’re working on that have very little return on investment. Consider setting those goals aside. You don’t have to let them go completely. However, you can put them aside and save them for a time when you can make them a priority.
2. Evaluate Based on Potential – Which goals have the potential to generate the biggest results for your business? For example, a goal of growing your email list may be more powerful than the goal to increase your search engine page ranking. Generally, qualified prospects are worth more attention than trying to find new prospects to market to. Set aside the goals that may not have the most potential right now. Remember, you can come back to them later.
3. Evaluate Based on Time and Resources – Do you really have the time, energy, and resources for a particular goal? Take a look at your existing business goals and determine the amount of time, money, and resources you need to achieve it. Is it a realistic goal to have right now? If not, set it aside.
By weeding out some goals, you’re able to make the most productive goals a priority. You can then devote your complete attention to achieving that goal. Most goal setting experts recommend focusing in one goal at a time. You create a pattern of success by systematically achieving your goals. In business this isn’t always possible. But you can devote your attention on the goals that matter right now.
My husband and I started on The Daniel Plan this week, it’s a 40 day plan to get on track for eating and exercising to carry us through the year, and hopefully the rest of our lives. I really like the word Plan over resolution. So often we make resolutions in the New Year and within a few weeks we feel like we’ve left them go and it makes us feel like a failure. I think with a plan we can feel like we are setting a road map to success.
I’d love for you to stop by my Facebook page and tell me what you are doing this year to end 2014 where you want to be. Stop by at Kim’s Facebook Page.