Want to write great website content but you’re not sure how? There are only a handful of things that differentiate great content from not so great content. Learn to master these few tactics and improve your content.
#1 Write conversationally
Conversational content is content that is written in a friendly tone. It’s almost personal – as if you were writing your article, blog post or report specifically for the person reading it. The best compliment you can receive from someone is for them to say, “Gee I though that was an email just to me, I didn’t know you sent it to your entire list.” Conversational content is written using informal language.
Conversational content often breaks a few grammar rules when it makes sense. For example, you might write an incomplete sentence. For impact. You might use ellipses…
…to create effect and to draw the eye through your article.
Make sure when you break grammar rules that there’s a reason for it. Breaking them just to break them is – well, maybe fun and a bit rebellious, but doesn’t really serve a purpose.
#2 Embrace your personality and voice
Your personality and voice are one of your biggest assets. They help differentiate you. They help you create and strengthen your brand. If you’re sarcastic naturally, then your content can and should be sarcastic too – when relevant and appropriate. If you’re sentimental then your content will reflect that. It’s much easier to embrace your personality than to fight it. And it makes great content.
If you try to fight against your personality your writers won’t connect.
Study the content and writers you like and read often. How do they share their voice and personality?
#3 Make sure your content is easy to read and understand
We’re talking about formatting here. Some people tend to get a bit carried away with formatting. There are so many underlined, bulleted, and bolded words that you’re not sure where your eye is supposed to go. Instead of enhancing the reading process, it makes it more difficult. It’s distracting, and even if you have great content, it probably won’t get read.
Simple formatting is best. Simple formatting may include bold or underlined subheadings. You might have either bullets or numbers but probably not both.
Pay attention to the content you find easy to read and the content that seems distracting. Is there too much formatting? Not enough? When the article isn’t easy to read, what would you do to fix it? What would make it easier to read?
Learning a few simple web content strategies can help you generate the results you’re looking for. You’ll receive more incoming links. You’ll receive more readers and traffic. And you’ll likely receive more customers. The better your content, the faster you’ll be able to grow your business. To your success!
Please stop by my Facebook page here: Kim’s Facebook page, and let’s discuss what your stumbling blocks are for writing content.