Last week we started talking about the Content Curation Craze. Today it’s about the 7 best practices for Content Curation. Content curation is all about providing your target market with the information they’re looking for and adding value to that content at the same time. It isn’t difficult to do successfully, as long as you follow these seven unofficial guidelines.
- Tune into Your Market
Successful content curation doesn’t mean finding content that interests you (although it might mean that incidentally). What it means is choosing content that your readers will find useful or intriguing. Start by understanding your readers and what they’re looking for online, information-wise. The better you know their interests and needs, the better you’ll be able to deliver the most relevant content.
- Follow Other Curators
The best way to learn any skill is to imitate those that came before. Follow other content curators and see not only what kind of information they share but how they go about doing it. You can learn a great deal about sharing content and engaging readers by simply paying attention to the methods of the experts.
- Choose the Right Tool
There are many good tools to help you deliver content to your readers. In fact, there are too many. Resist the temptation to bounce around among different tools. Instead, choose one that you like and that does what you need it to do, and stick with that one. Spend some time shopping around, reading reviews, and checking out free trials.
- Add Value
Don’t just present the content as-is. Always add some extra value to it by commenting on it, giving it your own spin or opinion, or even contradicting it and creating some controversy. A post that starts off with, ‘I found this article online and I totally disagree with it,’ can get others commenting and giving their two cents.
- Quote Articles
When you refer to an article, don’t just put a link to it. This makes your readers follow the link, which is extra work for them and also leads them off your site. Instead, include a snippet or quote so that your reader doesn’t have to go anywhere to get the gist of what the article says. Then they can make an informed decision as to whether they want to read further.
- Use Your Mobile
It takes a great deal of time to search out content and that means more hours of sitting in front of the computer. When you’re out somewhere and you have a little time to kill, this is a great opportunity to surf around and find great content. Use your mobile and whatever mobile apps you find that help you save and share content.
- Mix It Up
Don’t just present the same type of content. Mix it up. Rather than just curating articles and blog posts, share videos, infographics, resource sites, and podcasts as well. By curating content from as many different sources as possible, you’ll make the learning and reading experience more interesting both for your audience and for yourself.
Always check out your site from the reader’s point of view to see if it’s truly providing value. Is it better to read your posts or just go straight to the source? Put yourself in their shoes and you’ll understand what you need to do to add value.
If you need content curation assistance please contact me at KMStarry@gmail.com.