Do I Need a Website, Blog, or Both?
If you are just starting a business you may ask yourself, do I need a website, blog, or both? Confused by which is the best choice? The answer isn’t as difficult as you may think. Here’s how to make the right choice for you and your business goals.
#1 Business model and purpose
Yes, both websites and blogs, particularly a WordPress blog, can support just about any type of business model. WordPress developers have created plug-ins that can turn any WordPress blog into an e-commerce site, a membership site and more. WordPress is the only thing that I use and recommend to my clients, and always dot-org and never dot-com. You can not do business on the dot-com.
Go slow with plug-ins and add-ons you don’t want to add more then you need and you want to use ones that have a good track record. If your business model relies on the publishing of timely information, then a blog is likely better.
#2 Maintenance and time
How much time do you have to devote to the upkeep and maintenance of your business? A blog still relies on consistently publishing content. Despite contrary “rules” about blogging, you don’t have to blog every day. However, people who subscribe to blogs do expect regular installments of new content. You can schedule your posts. However, it does require a bit more maintenance on your end. A website can be left alone for a month or two without any updates, unless you are adding new products or services.
#3 Personality and ease of use
Some of your decision will be based on your personality. What format do you prefer to use? A blog is very easy to update and utilize. You may need help to find, install and set up the right plug-ins. You may also need help customizing a theme or adding a custom header. However, by and large blogs are very easy to use.
Websites can be trickier for some. That being said, many website developers and design software make the user interface quite simple. You can modify pages and add content without needing to learn or understand a design language.
Quite often a blog and a website work well together. A website sells. A blog drives traffic and brands the business. A blog can speak to a niche within your niche. For example, General Motors has a main website. They also have a blog that is basically car talk. It’s for car enthusiasts and its run by a head honcho at GM. He loves cars. The blog helps brand General Motors and it connects prospects and customers to the business. It builds a community.
Before you make a decision about whether a blog or a website is right for you, consider these points.
- What’s the purpose of your site?
- What will offer the best customer experience?
- What will be easiest for you to use and maintain?
- Finally, what will best help you achieve your goals?
WordPress has really changed over the past few years, and you may very well find that you can do everything you want including selling right from your blog, and not even need to worry with having a website. Do your research and decide for yourself.
Have any questions about what is best for you? Stop by my Facebook page at Kim’s Facebook and let’s discuss it. To your success!