Growing a highly targeted social media following, it’s something we all agonize over if we’re in business and we want to reach potential clients and customers online. We’ve all seen pages on Facebook with thousands…even millions of followers. We’ve seen the same with Twitter and other social media networks. It may seem a little overwhelming if you’re starting with a small following on social media and it may feel like you’re just not going to get anywhere if you don’t have a huge following. But remember it’s really not about the numbers, it’s about the relationships that you are building. It does you no good to have thousands or millions of followers if no one is communicating with you, or taking it further and buying what you have to offer. If you aren’t building relationships, you will never take it to the next level.
But the truth is, a targeted following on social media is always your best bet. While you should always work toward growing your following, you can still get results from your well-cultivated following. So keeping pushing forward. It’s worth it.
To get you started, here are some tips for growing your following:
Invite Your Website Visitors
When someone visits your website, one of your main goals (if it’s not for them to buy a product or service) should be to get them to join your email mailing list. That way, you can contact them directly over and over again through your list. But another thing you want new visitors and even regular visitors to do is follow you on social media. Having multiple avenues to communicate with your audience is a good thing and allows you to stay in the mind of your prospects.
Include buttons on your site that allow your visitors to follow you directly on your main social media networks. While, it may be tempting to offer up a ton of options and include buttons for every social network you’ve joined, do consider these pitfalls:
– By including too many choices, you decrease your chances of getting your visitor to do anything. The old saying that “the confused mind always says no,” is absolutely true.
– Add to that, when you include buttons for networks you’re not that active on, you don’t provide a very good experience for your followers.
Instead, keep it focused and limit your follow buttons to the networks where you participate regularly. In addition, include invitations to follow you on social media in your blog posts and other content. Don’t just rely on buttons in the side bar…ask them to follow you directly.
Invite Your Mailing List
Sending your mailing list to follow you in social media gives you yet another way to communicate with your audience. Include follow buttons at the end of your emails, but also mention some of your interesting posts inside the emails you send. For example, if you posted a video you know they will want to see, send them to Facebook to view it. Or if you’re online and are available to chat, start a Hangout on Google.
Just one tip…make sure the updates you share are public. While it might make sense to make them private, so people have to follow you to see them, it can be frustrating for your subscribers. After all, your subscribers have ALREADY told you that they’re interested in your stuff and have ALREADY given you their email address. Don’t make them jump through hoops to see your additional content. On a very quick side note, on Twitter if you are trying to build a following don’t make your profile private you are missing out on a lot of potential ideal followers by doing that.
Make Friends in Your Niche
One of the easiest ways to grow your social networking and online following is by making friends with others in your niche. That effect is even more dramatic when you make connections with influential people in your niche. Always spend time on developing meaningful relationship with like-minded people because it has a lot of benefits:
– You can share one another’s content (only with permission and attribution of course)
– You can share ideas and give each other advice
– You can cross-promote products
And we’re talking about meaningful relationships here. Not just simply following someone on Twitter and hoping they’ll notice your @ replies. You need to connect with them directly, meet them in person or offer to help them in some way. Real relationships don’t develop through liking someone’s Facebook status, so do the work necessary to grow your network of friends.
Get Involved and Interact
Even though liking someone’s video on Facebook isn’t going to make you best friends, interacting regularly with people can help you get noticed. Provide useful commentary on content that is complementary to your niche, get involved and be visible. If people can use you, they are more likely to follow you.
Of course, balance this with the important of keeping your schedule and avoiding distraction. Always be very purposeful about your participation and you will reap the benefits.
Remember, Growing a Following Goes Both Ways
Remember, that growing a following through social media goes the other way too. Get people to share your content on social media, so you can drive that traffic back to you. Getting that traffic back from social media helps you grow your list and sell your products and/or services.
Always make it easy for people to share your content. Include sharing buttons on your blog posts, free report download pages just about anywhere you publish content. The easier it is for people to spread the word, the more likely they are to do it.
If you have not liked my page yet, please stop by my Facebook page at Kim’s Facebook page, also please leave a link to your Facebook page so I can return the favor and get to know more about you.
Also, we are offering social media reviews at a savings for the next few weeks to help you get the new year started on the right foot with your social media platforms, check it out here: Social Media Reviews