Twitter is a really great way to socialize and keep in touch, but it can be more than that. You can use Twitter as a tool for various things, from business to advertising, but most importantly to build relationships. It provides a personal link with your customers and clients that may be lacking in the usual online business relationship. Many people disagree, but I have built my best relationship in the online world on Twitter. Here are some tips for using Twitter effectively.
- Keep it short
Regardless of what you are tweeting, you’ll want to keep the message short and to the point. Twitter is not like email; it’s more like text messaging to a group. Don’t let your tweets drag on for three or four tweets, Twitter is not designed to be used like that. I think we’ve all been guilty of that when we first started on Twitter. I know I was.
- Make a decision
Regardless of how you plan to use Twitter, go ahead and make that decision before setting up an account. If you want to use it for business purposes, determine who your potential customers would be. If you plan to use Twitter for personal reasons, make that decision ahead of time, too. Personally I think Twitter can be part of your social media marketing plan no matter what your business.
Choose an avatar that reflects your purpose in using Twitter. A fun picture of your dog in a Santa hat may be great for your personal account, but not for your business (unless you sell dog Santa hats!). You may even want to find a professional to take a picture of you specifically for your Twitter avatar, just make sure the picture look professional, no family vacation pictures here. If you are using Twitter for business purposes then us the same photo that you are using on your other Social Media platforms to stay consistent so people recognize you. People want to know they are building a relationship with a person, and they want to put a face with that person.
The same things apply to a username as to the avatar – make sure it fits your Twitter intentions. Also, make sure it coincides with your avatar so that the two become synonymous. I often recommend using your name if it’s not already taken even if you are using it for business, that way down the road if your business changes you don’t have to worry that your Twitter username does not match your new business name. You may think I’ll never change, I’ll do this forever. You may be surprises how you evolve once you start your business.
Twitter offers advertising programs that you can use to boost your business. You can sign up with one of these on the Twitter site. They work by connecting Twitter users with advertisers.
- Share links
The brief nature of Twitter makes it a great vehicle for sharing links to websites, videos, and so forth. This can be a quick and effective way to share the newest and latest products or information with your customers. Sharing links for others can also be a way to generate income. You can share your own links, too. But remember you are not on Twitter to sell, sell, sell. Provide value information that other people want to share, and build relationships! Never have more than 20% of your tweets be promotional.
- Get a mobile device
Most of your twitter followers are probably reading your tweets on their phone or a mobile device. You’ll want to make sure that you have a device and app that you can use Twitter on from anywhere if you are using Twitter for business.
This is just a brief overview of using Twitter effectively, the best way is to just jump in and Do It and Enjoy. Have I mentioned I love Twitter!
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