One of the first steps in creating an effective advertising strategy is choosing the right brand image for your network marketing business.
Branding is an important part of advertising and marketing your business effectively. Your brand is the way other people identify your business. It needs to denote your values, identity, and the type of customers you want to work with. Your branding should not be tied to the product or company that you are representing.
Define Your Brand – The very first thing you need to do is look at want message you want to convey to the customers you want to work with. This branding information should be used to promote your business to your ideal audience. The best course of action is to find the emotions in your brand that matter to your audience.
Determine Your Business’s Value – One way to build your branding image is to think of your brand as a human being. What individual characteristics make up your business? Put values on your business that you put on yourself, make sure that your business and your personal values are congruent. If you are not being authentic it will shine through and potential customers will pick up on it…FAST!
Know What Your Business Stands For – Get a piece of paper and write down what your business believes in. Write down your business’s purpose and how your brand does something that means something to your audience. What is the defining thing that your business does? It doesn’t make widgets and it doesn’t do transcription. It solves problems such as
Work on Building Long-Term Relationships – Get to know your customers well. Listen to what they are telling you. Listening to your customers, solving their problems, and building those long-term relationships is one of the best things you can do in building your brand!
Find Your Business’s Voice – Just like people, a business has a voice. It speaks to its audience and customers with a specific tone. The tone you speak to your audience with should remain consistent regardless of the channels you’re using to communicate with them.
Create Key Messaging – It’s important to for you to develop specific messaging that you can use again and again. But say it differently each time. There are many ways to say the same thing to your audience using different terms and examples. You can use email messages, blog posts, videos, and more. Use a variety to ensure that you get the message out.
Be Unique to Your Business – You don’t want to copy and be like every other business out there. Of course, there are certain norms that your audience will expect, but you want to stand out and be different. Differentiating yourself from your audience will make you stand out from the crowd.
Stand for Something You Believe In – Stand for something that you believe in, and be authentic. Again, people will know if you are just going along with the crowd, but it is not something that you genuinely believe in. You can stand for something big and awesome that your audience will relate to.
Never Dilute Your Brand Positioning – Keeping your brand distinctive is an important part of creating your brand image. Don’t allow outside pressures to cause you to dilute your brand’s voice.
Today, branding is more than a logo. It’s more than the image you put on your banner on your website. It’s a feeling that your audience and customers take with them from the moment they view your marketing materials.
Stay tuned we’ll be having more in-depth training on branding in the coming months. In the meantime, if you would like to talk about branding, stop by my Facebook page and let’s chat. You can find me by clicking here