Twitter Marketing Dos and Don’ts

Twitter Marketing Dos and Don'tsToday we are going to talk about Twitter Marketing Do’s and Don’ts because did you know that approximately 70-percent of listed businesses have an official Twitter account to keep in touch with their clients and customers. Why does that make Twitter important to you?  Many of your potential clients will go to Twitter searching for you.

But not everyone knows how to use Twitter to boost the Company-Client relationship and enhance their brand value. With a little practice and a good understanding of the following “Twitter Marketing Dos and Don’ts”, you will be drawing new customers to your business in no time. Here is what you need to know:

While Twitter can be best used to present updates and info about your business to your followers, it can also be used to engage with them. Barring the Tweeting, you can use your account to retweet the tweets of other relevant people in your business area. A Positive reply to someone’s tweet or joining a healthy conversation related to your business topic is a wonderful way to interact on Twitter. This also helps you to gain followers as well as extend the reach of your account.

Mix things up:
Just because it is an official business account does not mean that it has to be “all business.” Besides posting promotional tweets, you can also exhibit your interactions with clients (like retweeting an encouraging review that some customer has tweeted). You can also interact with other big shots in your business using @replies. Or, you can post inspirational quotes that exhibit your brand’s principles.  If your business is local you can tweet about local activities in your community that would be of interest to your followers. If you are a real estate agent become the go-to authority for your local area.

Make sure that you add a link to your company’s official webpage in the Bio section of Twitter. Also, ensure that your official website has a Twitter button that redirects to your twitter account. A “Follow me on Twitter” link can be placed so that the clients are more likely to click on it and ideally, follow you. This allows you to promote both your twitter account and your web page simultaneously.


Do Not Have a Private Account

If your account is private people won’t try to contact you, they will just move on to the next person.  Having a private account that you are using for business is like keeping your door locked on a brick and mortar business no one can get through the door, and you can’t do business that way!

Do not Tweet Tactlessly:
Above all, be careful before you post something on twitter, or on any social media platform. You are free to post whatever you want on your personal Twitter account, but what you tweet on your company’s official Twitter page must reflect the image and ideals of the brand. Stick to the professional tone when you are not sure and focus on what the company is all about and only post relevant stuff.  If you have doubt don’t post it.

Do not Interact Negatively:
Never get involved in an argument on Twitter. If you feel you are being provoked by other company’s tweets or any other person, it is best to ignore them. In case, you face a disappointed customer who vents out his anger on Twitter, the best course of action is to provide details of your Customer relations department and assure them that his/her problem will be taken care of by your Customer Service Department, even if you are one person and that is you. This shows that your company truly cares about its customer concerns and at the same time, takes the negative discussion off of Twitter.

Do not Tweet Sporadically:
You do not want customers looking over your company’s Twitter account only to realize that the last tweet was done a few months ago, or even a few days ago. Make sure that the account looks up-to-date and fresh by tweeting regularly multiple times a day. Update relevant tweets and retweets on a daily basis.  If you don’t have time, there are numerous ways to get help.

If you are looking for ways to get help with posting email me and I can give you some pointers, and new training eBooks will be available over the coming weeks and months.

If we are not connected on Twitter, you can find me here:  Happy Tweeting.

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