|Live video is all the rage on social media right now, and I don’t see it going anywhere, anytime soon. First, there was Periscope and Facebook Live and now we are seeing live video on Instagram too. So, today we are going to spend some time talking about How to Use Instagram’s Live Video.
There’s a good reason for this. Live video is one of the most significant and most important innovations in social media so far and is one of the best tools that marketers have at their disposal for engaging with their audience and building on that like, know and trust factor.that is so essential.That means that you can invite your viewers along to join in in your workouts, to attend events with you, or as a real estate agent view that new house that you just put on the market.
Whatever the case, you will be able to more directly engage with your audience – while your audience will be able to share in a ton of different experiences. It makes people feel like they know you.
How to Harness Live Video
There is an audience out there that is excited about live video and yet it’s something that a lot of business owners are not yet capitalizing on. That means that if you post a live video, you will stand out and get more engagement on your social media platforms.
There are countless ways that you can use live video to promote a product or a service and to better engage with your audience.
One of the best things about Instagram Live Video is that it will allow you to see comments posted live on your videos as you’re filming. That means that you can then respond to those comments live and your audience can feel as though they are talking to you directly.
With the holidays and in some parts of the country winter weather fastly approaching think about going live from your weekend open house that people may be interested in but have a hard time fitting into their hectic schedule. Of course, let them know about it in advance so they are sure to tune in. You may even want to go Facebook Live for the Open House because of the longer time you can be on Facebook.
The possibilities that live video creates are many and we didn’t even really scrape the surface here today, with a little about why you may want to get involved in Instagram Live!
To get started simply tap the ‘Plus’ symbol at the top of your Instagram account to open up your Stories camera and then select ‘Live.’ After getting a few videos under your belt you’ll wonder why you waited so long. Good Luck!
Want to discuss Instagram videos or anything Social Media? Stop by my Facebook page, you can find me by clicking here: Kim’s Facebook page.
Our FREE Facebook Live Checklist would be very helpful for doing video on Instagram. You can pick it up FREE by clicking below!!
Want to learn more about Instagram? Check out our Instagram Stories eBook by clicking below: